EFG's SalesEDGE^® CRM Approved by Subaru for Internet Lead Management

Approval Enables More Efficient Tracking of Dealership eLeads

Published: June 2, 2010

Irving, Texas – June 2, 2010 – EFG Technologies, a division of EFG Companies and a leading provider of CRM solutions for retail automotive dealers, announced today it has been certified by Subaru of America, Inc. to manage Internet sales leads for the manufacturer’s dealerships that subscribe to SalesEDGE.

“Dealerships are struggling to gain every competitive advantage they can to build and maintain relationships with customers,” said Chuck McGraw, president of EFG Technologies. “Managing Internet leads throughout the sales cycle is vital to the success of any dealership, even more so today given the shift in consumer buying behaviors toward online shopping. According to some sources, more than 90% of car buyers shop for a new vehicle on the Internet before coming into the dealership.”

SalesEDGE is a web-based performance management tool that provides dealers with a comprehensive technology solution for managing prospects and customers through the complete sales and service lifecycle. Key capabilities include lead management, customer relationship management, sales campaign management, and sales process performance enhancement..

Subaru will use information tracked by SalesEDGE to measure lead response times and track the status or disposition of leads assigned to participating dealerships. SalesEDGE will also provide Subaru dealerships the ability to tap into the Subaru lead process, enabling them to manage leads more effectively throughout the entire sales cycle.

“Consumers today expect response times in minutes - not days or hours.  Successful dealers understand the importance of a prompt response and the opportunity cost of a mishandled lead,” said McGraw. “Subaru recognizes that dealers using SalesEDGE can benefit from a substantial increase in their close rates by improving lead response times and effectively tracking online leads.  We’re pleased to add Subaru to our roster of automotive industry partners that use EFG to help drive profitability at retail dealerships across the country.”