Contact: Chris Hosford

Hyundai Motor America

(714) 965-3470

chosford@hmausa.com

Kevin Oates

Ketchum

(310) 584-8331

kevin.oates@ketchum.com

Jeff Beaver

EFG Companies

(972) 445-8336

jbeaver@efgusa.com

Hyundai teams with WALKAWAY USA to Offer Consumers ONE-OF-A-KIND Vehicle Return PROGRAM

FOUNTAIN VALLEY, Calif., January 2, 2009 – Hyundai Motor America announced today an agreement with WALKAWAY USA, LLC to offer consumers unique financial protection in this uncertain economic environment called the “Hyundai Assurance Program.” Beginning today, Hyundai will provide a private label version of WALKAWAY® Protection for Automotive Financing as a complimentary 12-month vehicle return program provided on every new Hyundai that is financed or leased at participating dealers. WALKAWAY USA, LLC is a wholly-owned subsidiary of EFG Companies, a Dallas-based, national performance management company serving the retail automotive industry.

The Hyundai Assurance Program expands the protection offered through “The Hyundai Advantage: America’s Best Warranty,” which has provided 10-year, 100,000-mile powertrain protection to Hyundai owners for a decade. The Hyundai Assurance Program is complimentary for one full year, covers all Hyundai models and is available to everyone.

“In this uncertain economy, we are looking for ways to reassure shoppers that Hyundai still represents the best value in the auto industry,” said John Krafcik, acting president and CEO, Hyundai Motor America. “Our agreement with WALKAWAY allows us to offer a unique form of financial protection in all 50 states for the first time by an automaker.”

The Hyundai Assurance Program, the first of its kind for an automaker in the U.S. auto industry, will be offered to Hyundai exclusively by WALKAWAY USA. WALKAWAY USA holds the exclusive U.S. distribution license to the WALKAWAY program originated in Canada. Since its introduction in Canada in 2000, WALKAWAY has made it possible for consumers to walk away from over $35 million in automotive-related debt and has provided WALKAWAY retailers with a competitive sales advantage.

“We are pleased to collaborate with Hyundai in offering this program through an automaker for the first time in the United States,” said Paul Budvitis, president of WALKAWAY USA, LLC. “WALKAWAY is one of the most innovative products to hit the auto-finance marketplace, addressing consumers’ most pressing challenge to purchasing a new car in today’s economy.”

The Hyundai Assurance Program complements America’s Best Warranty as standard protection on new vehicles financed or leased from a participating Hyundai dealer, and supplements all existing consumer incentives. The program is available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. The program is complimentary for the first 12 months of the financing or lease date for vehicles financed through Hyundai Motor Finance Company and other third-party lenders and financing sources.

For more details about the Hyundai Assurance Program, please visit www.HyundaiUSA.com or www.HyundaiAssurance.com.

About WALKAWAY USA, LLC

WALKAWAY USA, LLC (www.walkawayusa.com) is a division of EFG Companies (www.efgcompanies.com), an industry leader in providing innovative performance management solutions and technologies to the retail auto industry. WALKAWAY USA markets and administers WALKAWAY® Protection for Automotive Financing. WALKAWAY is the First and Only Vehicle Return Program™ that protects consumers from financial shortfalls arising from the depreciation of new and used vehicles (negative equity).

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

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