FOR IMMEDIATE RELEASE
EFG Technologies Introduces SalesEDGE™
to Increase
Customer Loyalty and Dealership Profitability
Support-Centric Solution Unique Among CRMs
IRVING, Texas, Jan. 28,
2005 – EFG Technologies, a division of EFG Companies, today introduced SalesEDGE™, the first and only comprehensive Personnel and
Customer Retention Management™ (P-CRM™) solution designed to increase customer
loyalty and dealership profitability.
”Customer retention is one
of the biggest areas of untapped opportunity in today’s auto dealerships,” said
Mike McDonnell, Vice President of Sales. “The SalesEDGE
P-CRM system works because it is a comprehensive approach to providing the tools,
education, and ongoing monitoring and training that successfully effect
behavioral change where traditional CRM applications have not.”
“SalesEDGE
has given me the ability to better manage my people and enable them to more
effectively manage customer relationships,” said Colin Wickstrom,
Dealer Partner, Wickstorm Ford and Wickstrom Lincoln-Mercury. “The support they provide is
what sets them apart.”
SalesEDGE is a
comprehensive selling solution that gives managers better insight into sales
team performance and provides the sales staff with the tools and skills to
become more successful. This powerful combination results in a greater emphasis
in the dealership on customer follow-up and retention, ultimately leading to
more repeat business and improved profitability. Unlike other CRM programs that
are only computer-based, SalesEDGE provides
Performance Coaches and Development Representatives to deliver ongoing support.
SalesEDGE Development Representatives continually
monitor and track user activity, identify strengths and weaknesses of
dealership sales personnel, and communicate their findings to
designated dealer representatives on a weekly basis.
This early detection of usage and program issues, coupled with ongoing
one-on-one feedback, ensures a strong sales team for the dealership.
According to industry
data, it costs automakers three to five times as much to attract a customer as
to retain one. The SalesEDGE solution emphasizes
relationship-based selling. The effectiveness of SalesEDGE
lies in its support-centric approach that provides ongoing training, monitoring
and counseling to help dealerships achieve revenue growth and profitability
through customer retention and personnel development.
SalesEDGE will
debut at the 88th annual National Automobile
Dealers Association Convention and Exposition in New Orleans, LA. on January 29, 2005 in the EFG Companies exhibit booth
#3627.
About SalesEDGE™ and EFG Companies
SalesEDGE is an
offering of EFG Technologies, a division of EFG Companies. EFG Companies
(Enterprise Financial Group Inc.) is a leading provider of Finance &
Insurance products, services and technologies for the automotive industry. EFG
Companies has been developing and distributing innovative profit solutions to
retail dealerships for more than 25 years. Headquartered in Irving, Texas, and
licensed in 44 states, EFG Companies’ pioneering offerings are available
through five divisions: EFG Dealer Services, EFG Agency Services, EFG
Technologies, EFG Training Services, and WALKAWAY USA. While EFG is privately
held, it operates under the same internal control and reporting standards as a
public company. These standards are supported through annual independent audits
by KPMG LLP, annual independent actuarial reviews of reserves, and regular
statutory examination by various state insurance departments.
Websites: www.salesedgecrm.com and www.efgcompanies.com
Contact
Information
Public Relations:
Lee Slaton
214-528-1668
or
EFG Companies:
Jeff Beaver
972-445-8336
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