SalesEDGE™
Frequently Asked Questions
Q. What
is P-CRM™?
A. P-CRM™
stands for Personnel and Customer Retention Management. It is a term coined by
the creators of SalesEDGE to explain the difference
between SalesEDGE and traditional CRM solutions. CRM
solutions are just software applications. The SalesEDGE
P-CRM solution is a comprehensive support-centric customer retention management
program designed to drive behavioral change.
Q. What
is SalesEDGE?
A. SalesEDGE is a comprehensive relationship selling
solution that places a strong emphasis on repeat business, referrals and
personal advertising through ongoing customer dialogue. Based on creating an integrated sales, marketing and service strategy, SalesEDGE is designed to not only create long-term customer
relationships, but to maintain a top-performing professional sales team as
well.
Q. How
does SalesEDGE work?
A. SalesEDGE gives managers better insight into sales
team performance and provides the sales staff with the tools and skills to
become more successful. This powerful combination results in a greater emphasis
in the dealership on customer follow-up and retention, ultimately leading to
more repeat business and improved profitability.
Q. Why
does SalesEDGE work?
A. SalesEDGE works because it’s all about the people.
When it comes to monitoring and measuring sales performance, software is just a
tool, not a solution. SalesEDGE is a support-centric
approach that uses Performance Coaches and Development Representatives that
work with the dealership on an ongoing basis to drive behavioral change.
Q. What
is the role of the Development Representatives?
A. SalesEDGE Development Representatives follow the
activity of individual salespeople in the dealership, communicate their
findings to designated dealer representatives on a weekly basis, and consult on
ways to improve performance.
Q. What
are some examples of key functions SalesEDGE offers
dealerships?
A. SalesEDGE can provide dealerships with daily dealership
snapshots and reporting, help with day-to-day management functions, assist in
development of sales staff and customer relationships and alert dealer
management on sales team performance.
Q. What
are the benefits of SalesEDGE?
A. SalesEDGE:
• reduces dealership reliance on
advertising alone to generate showroom traffic;
• identifies strengths and
weaknesses of individual salespeople and sales processes;
• improves the customer
service/customer relationship;
• emphasizes the most profitable
type of business – repeat and referral customers;
• provides vital information for
performance improvement;
• improves internal dealership
communications; and
• creates more productive
salespeople, ultimately leading to less turnover.
Q. How
will SalesEDGE integrate with existing dealership
technology?
A. SalesEDGE integrates with the dealership’s existing
DMS (Dealer Management System). This automated interaction simplifies and
eliminates the need to re-enter customer and prospect information data in more
than one system.
Q. What
is the software platform?
A. SalesEDGE is a Web-based solution that runs on
Microsoft’s latest development software, ASP.net.
Q. How do
I access SalesEDGE?
A. Once your
sales team is trained, they can access SalesEDGE from their PC’s by simply logging on through
Internet Explorer.
Contact
Information
Public Relations:
Lee Slaton
214-528-1668
or
EFG Companies:
Jeff Beaver
972-445-8336