All performance tools should have a sharp EDGE.

Maximizing automotive customer relationship management (automotive CRM) is about more than simply following up with your customers after they've visited your dealership. True automotive CRM is about proactively managing the full continuum of consumer touch points, from initial outreach to overseeing F&I penetration after the initial sale.

EFG offers a comprehensive suite of technologies and services to stay on the cutting-edge of automotive CRM – and drive optimal dealership performance.

SalesEDGE®
Demanding a meticulous focus on the entire selling process, SalesEDGE assigns specific lead management and follow-up tasks to salespeople and their managers to ensure no opportunity is missed to convert the sale and build customer relationships.

PhoneEDGE®
Provides the ability to closely track all marketing-driven calls and determine the effectiveness of specific campaigns.

F&I EDGE®
With a complete suite of robust reports that offer insight rather than just data, you can monitor every aspect of your F&I operation, from department summaries to aftermarket income details on a per-customer basis.

And, EFG is continually developing more innovative performance tools and services to make sure our dealer partners maintain their competitive EDGE – today, tomorrow and into the future.