Accelerating success through dedicated coaching.

Adding technology for the sake of adding technology doesn't sell more cars. EFG believes that the support for utilization of performance management tools is as critical as the tool itself. Like any high performance tool, understanding how to properly use it will greatly impact your final results.

At EFG, our highly trained representatives partner with you every step of the way while implementing our EDGE suite of technology solutions to help you maximize customer conversion and retention.

Each of our dealer partners is fully supported by an EFG business development representative for SalesEDGE®, and an in-store Dealer Services representative for F&I EDGE and PhoneEDGE. Our expert personnel will monitor and match your system's performance to your unique sales processes, identify opportunities for improvement, and train your staff on how to capitalize on all opportunities.

The P-CRM® Approach

The concept of performance coaching is at the very heart of what EFG does. Although our technology solutions are among the best in the industry, we understand that the real key to your success is a properly trained sales force that can take full advantage of our conversion tools and processes. P-CRM® (Personnel and Customer Retention Management) is EFG's proprietary process to ensure that your sales team consistently follows those processes that result in the maximum ability to cultivate long-term customer relationships, build upon their own skill sets and increase value to the dealership.

As your sales people develop critical skills through EFG's performance coaching, they will become more successful and professional in converting prospects to loyal customers.