Follow the lead with PhoneEDGE®.

Solid customer leads aren't easy to come by. And since phone-ups are typically much closer to a buying decision than any other lead, lost opportunity costs are too expensive to manage ineffectively. So if you're not capitalizing on every one of them you could be losing potential buyers, as well as wasting valuable advertising dollars.

Now you can maximize your dealership profitability with PhoneEDGE. This revolutionary solution allows automotive dealers to track phone leads, which helps you to quickly and accurately determine which marketing campaigns are driving call volume and revenue. Additionally, PhoneEDGE enables you to record incoming calls for sales coaching and quality assurance. When integrated with SalesEDGE, PhoneEDGE will automatically post completed incoming and outgoing call details directly to the Guest Log and the Customer Profile. The system also logs each phone call so managers can easily monitor which prospects and customers have received scheduled calls.

PhoneEDGE allows you to:

• Increase return on advertising investment
• Improve advertising results
• Capture and pursue every hot lead
• Drive more showroom traffic
• Convert more callers to buyers

Contact EFG today about PhoneEDGE so you can maximize your profit potential.