MVP — Maintenance Value Program

Keep them coming back with prepaid maintenance

According to industry research, customers who return to the selling dealership for service are twice as likely to purchase their next vehicle from the same dealership. So how do you convince cost-conscious buyers to choose your service drive over cheaper competitors? Equip them with the EFG Maintenance Value Program from the moment you hand them the keys.

MVP is more than a service contract — it’s a service retention program that works as a win-win for customers and dealers alike.

Customer benefits of prepaid maintenance

  • Significant discounts on basic oil changes, filter changes, tire rotations, etc.
  • Effortless budgeting of service expenses, with prepaid maintenance rolled into their monthly car payment
  • Added insight and expertise from factory-trained and certified technicians
  • Building a computerized service history to enhance future resale value
  • Fully transferrable if the customer chooses to sell the covered vehicle

Dealer benefits of prepaid maintenance

  • A new revenue source for your service department, including upsell opportunities during inspection
  • The flexibility to honor claims at a single location or multiple dealerships in a multi-store chain
  • Automated claims with no forms to submit
  • Flexible pricing and agreed-upon reimbursement levels
  • Guaranteed to cover margin costs and demonstrate financial benefits through upsells and repeat business
  • Claims reserves can be reinsured
  • Reimbursement paid by credit card immediately upon claim approval

Seamless online administration

With MVP pre-paid maintenance, it's quick and effortless to enroll new customers, view service history, process service requests, access reports, and submit claims through your own branded online portal. And by the way, all claims are processed and paid through our online portal, eliminating the need to call for authorization.

Without MVP prepaid maintenance, you have a lot to lose

Did you know that 70 percent of car buyers fail to return to the dealership for service and maintenance? Since the service department is one of the most valuable profit centers of a dealership, a percentage this high can be devastating over time. Consider this scenario:

  • A dealership sells 120 cars this year
  • 70 percent of those buyers go elsewhere for service and maintenance
  • That’s 84 service opportunities

  • Over a five-year period, that’s roughly $84,000–$92,000 in lost revenue

EFG Companies helps you reclaim that lost profitability with go-to-market strategies that leverage more than three decades of industry insight.