Website/Microsite Strategies

Fast Fact: Site Visits Bring Customers a Step Closer to the Sale
An industry study found that 77 percent of U.S. customers who purchased an auto had first sought information from an automotive dealer online. (Yahoo!/Ipsos OTX MediaCT, 2010)

Keeping content fresh and relevant

Your website is your digital front door, which is why it’s so critical to keep things easily accessible, engaging, and up to date. EFG Companies can help you understand how your consumers behave online, and craft a user experience that caters to their needs and strengthens your business. Our comprehensive website and microsite services include:

  • Website strategy development
  • Information architecture
  • Content development
  • Website design
  • Programming and testing
  • Microsites for direct-response campaigns, surveys, or other targeted programs
  • Web metrics to gauge customer engagement