James Colman
Regional Vice President, Dealer Services

James Colman brings more than 21 years of retail automotive experience to his role as Regional Vice President of Dealer Services at EFG Companies. James leads his team in expanding on EFG’s exceptional level of service and engagement model by cultivating a consultative team to serve as trusted advisors with one goal: maximizing compliant F&I profitability for our clients.  EFG clients benefit from James’ ability to take complex business objectives and turn them into actionable programs with defined key performance indicators, pay plans, and ongoing training. James started his career at Van Tuyl Auto Group, where he worked his way up through the dealership to serve as Finance Director. He also served as a Finance Director for Eckert Hyundai, where he was responsible for creating the F&I department from scratch, creating processes for the sales floor, and expanding the dealership’s relationships with multiple lenders. These efforts were a key factor in increasing unit sales by 271 percent. James was also instrumental in establishing a satellite, high-end, pre-owned dealership for Liberty Ford. This included recruiting and training the dealership’s sales and finance staff, building lending relationships, and implementing best practices. James is Master AFIP-certified from the Association of Finance and Insurance Professionals.


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