Josh Rodriguez
Regional Vice President,
Dealer Services

As Regional Vice President of Dealer Services at EFG Companies, Josh Rodriguez is part of the leadership team responsible for EFG’s engagement efforts in the Southwest. His primary goal with each client is to maximize their compliant F&I profitability while developing sustainability through F&I personnel development. On a daily basis, Josh leads his team in ingraining EFG within the daily operations of his dealership clients. He manages the development dealership performance agendas and pay plans, conducts training assessments and provides recommendations. In addition, Josh is constantly evaluating dealership and economic trends to spot opportunities for his team to further advance their clients’ business. Prior to EFG, Josh served as a Finance Director for Group 1 Automotive in Oklahoma City, where he took the lowest performing store in the region and made it one of the region’s top two producers within 8 months. He then maintained that standing within the rest of his tenure. Josh also served as the Platform Finance Director for Briggs Auto Group in Kansas. In this role, he oversaw seven stores and took the lowest producing store to the top producing store within one month. Josh first made a name for himself at Davis-Moore Auto Group, where he led his team to increase new car sales by 25% and increase front gross by $700/car. He is also Master AFIP Certified.

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