Mark Rappaport
President, Simplicity Division

Mark Rappaport brings more than 30 years of business acumen to his role as the President of EFG’s Simplicity Division. Simplicity opens new revenue streams for affinity partners through value-driven consumer protection products and market- differentiating programs that significantly enhance customer loyalty, increase retention and stimulate customer activation levels. He is responsible for the development of new channels to deliver EFG’s existing product portfolio to market, as well as innovating new, needs-driven and customized products that enable clients to capture greater marketshare at lower cost per customer acquisition. Mark started his career with The Richards Group, and has led market development initiatives for blue chip brands, such as Fleet Boston Financial, Pizza Inn, TXU, Mrs. Baird’s, Grupo Bimbo, Jack Daniels, HCA Hospitals, Verizon and Motel 6.


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