Mark Rappaport brings more than 30 years of business acumen to his role as the President of EFG’s Diversified Solutions division. In this role, Mark is responsible for the development of new strategic partnerships to deliver EFG’s existing product portfolio to market, as well as innovating new, needs-driven and customized products that enable clients to capture greater market share at a lower cost per customer acquisition. Under his leadership, EFG expanded its market presence through the development of strategic client partnerships, and through EFG’s in-house customer service contact center and direct-to-consumer channel, Simplicity. Simplicity opens new revenue streams for affinity partners through value-driven consumer protection products and market-differentiating programs that significantly enhance customer loyalty, increase retention and stimulate customer activation levels. Most recently, Mark spearheaded the development of EFG’s Home Warranty division, expanding EFG’s product development and administrative capabilities beyond the company’s core business in automotive retail and into the housing market. Over his career, Mark has led market development initiatives for blue chip brands such as Fleet Boston Financial, TXU, Jack Daniels, HCA Hospitals, and Verizon.