Courses

Creating a culture of success

EFG offers a slate of courses geared toward the needs of owners, managers, lenders, sales consultants, service professionals, and F&I personnel. Workshops may take place either at EFG headquarters in Irving, Texas, or at your place of business, and typically range from half-day sessions to five-day workshops. Current training courses include:

Road to the Sale for the 21st Century

Build rapport and make the sale

By taking a customer-centric approach to selling, sales consultants and managers can establish relationships that keep customers coming back for years to come. EFG works closely with your management staff throughout this four-day course to customize specific criteria for each step along the road to the sale, including:

  • Performance metrics
  • Sales and F&I staff training
  • Performance evaluation
  • Reporting
  • Ongoing coaching/skills development

Location: EFG Companies Corporate Headquarters, Irving, TX
Duration: 4 Days

F&I Producer Workshop

Replace customer concerns with reasons to buy

Led by EFG’s own F&I experts, this one-day workshop focuses on finding and filling customer needs in order to sign more loans, increase margins, and create customers for life. Your team will learn how to:

  • Ask the right questions to determine customer needs
  • Listen reflectively to customer concerns and respond with the right reasons to buy
  • Readily position the product’s features and benefits to address those needs
  • Increase the value proposition to the customer and enhance the customer relationship

Location: Your Dealership
Duration: 1 Day

Leasing Workshop

Position the benefits of leasing vs. financing

This workshop includes a proven leasing sales aide that makes it easy to explain the benefits of leasing to your customers in terms they can understand — yet also offers the flexibility to steer them back to conventional financing, if necessary. Led by the consumer care experts from EFG Companies, this workshop can train your team to:

  • Readily position the benefits of leasing compared to five-year financing
  • Observe customer cues to qualify them as leasing candidates

Location: Your Dealership
Duration: 1 Day

Responding to Phone Inquiries

Seize every opportunity

Responding well to phone inquiries can be an extremely effective way to reach your appointment-setting goals. This one-day course offers:

  • Multiple strategies for enhancing the customer relationship
  • Tips for making the subtle shift to a customer-centric approach
  • Techniques that help your team turn casual phone inquiries into names and numbers of potential customers

Location: Your Dealership
Duration: 1 Day

Sales Manager Best Practices Workshop

Ignite your sales team’s potential

Sales managers will master best practices for ensuring compliance and top “desking” skills, as well as proven strategies for improving the performance of the sales team. Highlights include:

  • Effective ways to close the sale
  • Prospecting for new business leads
  • Tips for enhancing your overall effectiveness
  • Building a winning sales team

Location: Your Dealership or EFG Companies Corporate Headquarters, Irving, TX
Duration: 1 Day