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Sep. 05th, 2025

How to Boost Your Dealership PRU in 2025

Many dealers are struggling in today’s landscape of rising interest rates and tighter consumer budgets, which all put pressure on overall profits. Taking steps to maximize your dealership’s Profit Per Retail Unit (PRU) is an essential step in maintaining strong financials in today’s ever-changing economy. At EFG, we believe the first step to unlocking significant profit is understanding your unique challenges and finding unique solutions to increase your profitability through our proprietary Business Development Assessment (BDA). A BDA will highlight all the processes that need to be tightened, streamlined, or enhanced to improve aspects of your business that are not operating efficiently, to capitalize on every opportunity available. For a limited time, we are offering a complimentary BDA, valued at $20,000, to eligible dealers*. Discover how this risk-free, customized assessment can help your dealership not just survive, but MAKE MORE money in 2025, including a boost in your PRU.

The first crucial step to improving your dealership’s PRU is to gain a clear, objective understanding of your current performance. Our Business Development Assessment (BDA) is specifically designed to provide this by conducting a comprehensive review of your KPIs, identifying hidden profit leaks, and setting the stage for steady improvements over time.


Here’s what’s typically included:

The truth is that without proper training, it is almost impossible to implement any effective PRU strategy. At EFG, our multisensory and interactive training can help empower your employees to:

  • Enhance the bottom line
  • Close more sales
  • Streamline the sales process
  • Increase customer loyalty
  • Retain your talent
  • Reinforce compliance
  • Create a culture
  • Strengthen your brand

Utilizing expert F&I training is one of the most effective ways to achieve real, tangible results within your group. In fact, EFG trainees consistently see an average of $206,400 of additional F&I revenue per year! Don’t let today’s markets dictate your dealership’s PRU; turn your team into top performers that add value to your operations and your bottom line.

Dealerships that embrace the fast-changing and tech-driven F&I processes put themselves in a position to grow PRU and stay on top of regulatory risks, and EFG delivers just that. Our award-winning EFG DRIVE client portal provides effortless administration and automates some of your greatest F&I needs, including:

  • Full Contract Automation
    EFG DRIVE allows your dealership to electronically rate, contract and submit aftermarket products. It supports strong F&I and Service Drive aftermarket sales through convenient, easy-to-use tools to increase your PRU. 
  • EFG Express Claims
    This tool enables your team to submit, self-adjudicate, and receive claim approvals automatically to process more claims in less time. 
  • Business Intelligence
    Drive your F&I business with a suite of business intelligence analytics to help with your strategic decision-making that maximizes PRU. 
  • Online Billing
    Make your month-end accounting reconciliation a breeze by managing, disputing, and paying invoices all online. 
  • EFG Parts Wizard
    Using the EFG Parts Wizard, our claims adjusters identify the highest quality parts from suppliers across the nation at the lowest price and in real time.

With the high levels of compliance and confidential consumer information that dealerships handle, data security is a top priority for conducting business successfully. EFG has invested over $10 million in technology and security enhancements to ensure top-notch security and compliance when utilizing our systems. 

If you’re looking to take the first steps into boosting your dealership’s PRU to Make More Money in 2025, now is the best time to do so. We’re offering a complimentary, no-pressure Business Development Assessment (BDA) valued at $20,000 to help your dealership identify ways to maximize performance. This non-intrusive assessment reviews your business’s policies, processes, and procedures to identify any potential profit leaks. Let’s work together to boost your dealership’s PRU today.

*Business Development Voucher available to franchise dealers only who meet the required unit volume.