Author: Adam Ouart, Sr. Vice President
Date: 2/24/2026
According to industry analyst firm BlackBook, the 2025 U.S. powersports market faced several challenges, including economic uncertainty, high interest rates, and a slowdown in product demand and pricing. Dealers struggled to recover from the pandemic-driven surge in demand, compounded by supply chain issues, while manufacturers adjusted production levels to reduce dealer inventory and maintain pricing power. As powersports vehicles are often secondary or recreational vehicles, declining consumer confidence metrics continue to dampen sales growth and unit values.
For many powersports dealers, the start of 2026 feels a lot like rinse and repeat. Affordability remains a top consumer issue as dealers refine their inventory. But now, dealers have a powerful tool that not only supports customers but also differentiates their dealership.
In February 2025, EFG launched the Million Mile Limited Engine Loyalty Program. As the only program of its kind in the powersports industry, the Million Mile Loyalty Program provides dealers with a tool to drive traffic back to their service drive with:
EFG’s Powersports Million Mile Limited Engine Loyalty Program addresses three critical aspects impacting dealer sales – increased traffic to the dealership, higher revenue per unit at the time of sale, and recurring sales as a preferred dealership.
“Programs such as EFG’s Million Mile Loyalty Program enable our sales team to engage in critical discussions about keeping their investment in working order and on the road or trail,” said Josh Harris, Owner and Operator with Midwest Sports Center. “This program not only proves we truly care about our customers, but it also generates increased back-end revenue for our dealership. It increases traffic to our service drive, differentiates us from competing dealerships, and strengthens the relationship we have with our customers. It’s truly been a game-changer for us.”
Consumers also benefit from the program, shielding them from costly repairs to the most critical component of their vehicle – the engine. To qualify for the program, customers simply return to the dealership for regular maintenance and confirm vehicle ownership every five years. Because the program requires regular maintenance, the consumer also benefits from a higher trade-in value for their powersport vehicle.
The program helps consumers avoid costly repairs they may not be able to afford. According to a September 2025 U.S. Federal Reserve report, 50% of Americans say they do not have cash on hand to pay a $400 unexpected expense.
Average powersports repair costs:
In these challenging economic times, the Powersports Million Mile Limited Engine Loyalty Program gives consumers the confidence to purchase from a dealership that is truly invested in their financial stability and enjoyment of the great outdoors.
It’s one thing to be proud of the revenue and support you deliver for your clients and their customers. It’s another thing to have an internationally recognized awards program see the value and importance of your efforts.
EFG received the Silver Award in Cross-Functional Sales Collaboration Team of the Year at the 2026 Stevie® Awards for Sales and Customer Service for the development of the Million Mile Limited Engine Loyalty Program. The annual competition awards the world’s top honors for customer service, contact center, business development, and sales professionals. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. More than 1,000 professionals around the world participate in the Stevie Awards judging process each year.
The Powersports Million Mile Limited Engine Loyalty Program is rooted in driving revenue for our clients and improving customer experience. It reflects EFG’s nationally award-winning training and claims administration teams, as well as its industry-leading engagement model.
But more importantly, the program drives revenue for clients like Josh Harris at Midwest Sports Center and keeps his customers on the road.
