Author: Adam Ouart, Sr. Vice President
Date: 3/12/2026
The NPA January Market Report showed some encouraging signals for powersports dealers. While the broader economic backdrop remains mixed, consumer sentiment and dealer confidence have improved as interest rates and some inflation pressures ease. Pre-owned demand remains strong, offering a value-oriented entry point as customers look ahead to the thawing spring season. New-unit inventory levels, according to DMS data, continue to improve as supply chain issues resolve.
This is great news heading into Spring! Now is the perfect time for dealers to keep their buyers on the road with the right suite of protection products that boost F&I revenue while building loyalty. Our portfolio of Protect Your Ride products cover motorcycles, ATV/UTV, marine, and personal watercraft. Whether a new or pre-owned unit, we have the right tools that will put a smile on everyone’s face.
There is nothing more exciting for a powersports owner than the first weekend of good Spring weather. Whether taking that ATV/UTV camping, visiting the nearest off-road trail, or simply looking for the nearest country road, getting some dirt on the tires is always a good time. But chances are that weekend toy probably sat idle for a few weeks or even months.
Before the customer backs that vehicle out of the garage or storage unit, make sure they don’t inadvertently cut their fun short. Now is the time to recommend a vehicle check-up or encourage a new customer to include a protection product that guarantees that the unit is ready to ride.
From tires and wheels to lights and oil, there are a number of things that can impact a great ride – or cause a ruined weekend. A full unit check-up is a great way to keep customers engaged with the dealership. It is also a sales opportunity, increasing quality trade-ins and getting customers on the road/trail in the latest and greatest models.
EFG Companies offers a complete portfolio of protection products for most makes and models of new/used motorcycles, ATV/UTV, select marine, and personal watercraft.
These products not only keep customers on the road, but they also boost F&I revenue for dealerships.
As affordability remains a critical component in the consumer buying decision, certified pre-owned units attract traffic. Protection products optimized for powersports address the market’s unique requirements, giving customers the confidence to purchase.
During a recent conversation with a powersports dealer, he shared that certified pre-owned programs are common in the automotive realm but are rare in the motorcycle industry. In his opinion, the key is value — offering consumers pre-owned motorcycles for significantly less than new, while still providing the powertrain protection, roadside assistance, mechanical inspection, and financing of a new bike. Protection products eliminate the ‘buyer beware’ from the pre-owned bike purchase, replacing it with confidence and excitement.
EFG Companies didn’t simply rebrand its automotive F&I protection products for the powersports market. The company offers optimized value-focused products designed to meet the unique needs of a powersports dealership.
Often, powersports vehicles are recreational units used only at certain times of the year – very different from the daily-use automobile. Powersports units are also closely tied to family and fun, which rely on the unit operating in remote or challenging environments.
EFG’s dedicated team of powersports experts intimately understands the needs of a dealership and its customers – they own and rely on those products themselves. Roadside Assistance for Motorcycles is a perfect example of a unique product that differentiates a dealership. Spring is also a perfect time to remind buyers that regular maintenance through the complimentary Million Mile Loyalty Program protection is critical to a successful outing. Even if
the customer didn’t purchase protection products when they bought the unit, the Spring check-up is a perfect time to remind them that they still have options to protect their ride.
The right portfolio of value-driven, differentiating products can increase sales and PRU, and also boost dealership reinsurance positions. Dealerships using EFG’s or private-labeled products have shown measurable increases in all three categories.
Dealership leaders also agree that consumers find the CPO program compelling and see it as a valuable reason to buy from a specific dealership. Anecdotally, that same leader shared that one of their consumers said the only reason he purchased from that store was that the bike received a 106-point inspection and 60 days of limited powertrain coverage.
EFG’s Protect Your Ride portfolio of optimized powersports protection products is rooted in driving revenue for our clients and improving customer experience. In addition, they reflect EFG’s nationally award-winning, proprietary claims and underwriting technology, industry-leading engagement model, and the creation and management of profit participation programs.
But more importantly, the program drives revenue for dealers and keeps their customers on the road.
